Online Business Revolution
After reading Chris Anderson’s The Long Tail, Free and watching Download: The True Story of the Internet I learned about the beginnings of revolutionary e-commerce now taking over many aspects of the economy. From the creation and user interface of Amazon to the never-before-seen takeover by Google, infinite storage space and recommendation based product awareness have completely transformed the standard economic model to almost mandate a free product to become profitable. A prime example of free content creating nearly overnight nationwide popularity, is the almost immediate burst of recommendation-based, Internet radio program Pandora. It started off as solely an Internet radio now it has applications for virtually every smartphone in existence helping it grow exponentially. The function of user-generated content, such as that on YouTube has changed everything completely to where the price of profitability is zero, as users completely drive the program with usage. I think the toughest issue online businesses will face in the future will be the clutter of very similar sites all vying for users, with the same content and services offered. However, the possibility for anyone to create a startup leaves endless possibilities for online business. It will be interesting to watch online business continue to grow and evolve.
Jon Zmikly
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