The Future of the Web: Free!
The main thing that I learned from Download: The True Story of the Internet is that the most successful companies on the web are the ones that understand the importance of focusing on the people who visit the site as opposed to the actual products being sold. This business model creates more traffic, and it is the reason why social networking, blogging, auction sites, and Youtube are so successful. These sites will continue to thrive simply because people want to be heard, or because they want to represent themselves directly to buyers and sellers.
Chris Anderson’s articles The Long Tail and Free both support the idea that the future of the internet will be based on ease of use, user-friendliness, accessibility, and low cost. The Long Tail explains the relationship of broadcasters and the taste of internet users. Free is about the revolution occurring in online business by companies offering things for free, not increasing their traffic and the users’ happiness, but getting customers to return to their site and purchase items in the future.
Jon Zmikly
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